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92 Years Young
One of the innumerable photo ops during the royal nuptials of William and Kate this past summer took place when a 21-foot-long, wine-red Bentley coasted to a stop at the steps of Westminster Abbey. As...
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Agency of the Year: PHD
When PHD pitched Unilever’s media business last year in a highly competitive review, the agency’s worldwide chief Mike Cooper hoped his company would win a couple of the marketer’s big global brands....
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How Bentley Blew Past Rolls Royce
The long road of the automotive industry is littered with the wrecks of many a brand that broke down along the way—not just the truly awful ones that never should have left the assembly line (the...
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Maybach to Make Comeback—But How?
The latest performance feat from Mercedes-Benz is impressive indeed—a giant U-turn. After announcing in August of 2012 that it would discontinue the ultra-premium Maybach brand, Mercedes has...
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One of the World's Most Expensive Auto Brands Just Shot an Ad Entirely on...
Of all the brands to prove that video productions don't have to be elaborate, overpriced boondoggles, the last name you'd expect would be Bentley. And yet here we are, with a slick short film shot...
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Why James Bond Still Drives an Aston Martin, Even If He's Not Helping Sales
When Desmond Llewelyn (better known as "Q") displayed the Aston Martin DB5 to James Bond in 1964, he was unveiling a sports car version of the license to kill. The movie was Goldfinger, the third in...
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Bentley's New App Uses Facial Recognition to Point You to the Ideal SUV
In what it's billing as a "luxury commissioning experience," Bentley has launched its Inspirator app with a compelling promise: To use your emotions to recommend you the perfect Bentayga SUV. VML...
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